Kuala Lumpur Digital Economy Summit Concludes Successfully:

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In November 2025, the "Malaysia Digital Economy and Consumption Innovation Conference" – co-hosted by MINAX, WhaleBuy and MTPN, and supported by TikTok – was grandly held in Kuala Lumpur.

Centered on the theme "Consumption Value-added · Sustainable Operation; Digital Empowerment · Jointly Build Prosperity," the conference garnered strong backing from authoritative Malaysian bodies, including the Ministry of Domestic Trade and Cost of Living (KPDN), Malaysia External Trade Development Corporation (MATRADE), National Cyber Security Agency (NACSA), Cyber Security Malaysia, and Malaysian Communications and Multimedia Commission (MCMC). Global political and business leaders, industry elites, and representatives of renowned brands converged at the event. Through a series of segments such as keynote speeches, bell-ringing ceremonies, strategic signings, brand roadshows, and roundtable forums, it emerged as a landmark industry gala that propels the in-depth integration of the digital economy and consumption innovation.

Authoritative Speeches Set the Tone, Charting the Course for Digital Economy Development

To kick off the conference, YBhg. Datuk Seri Dr. Lim Kok Kiet, President of WhaleBuy, delivered the opening address, outlining WhaleBuy Group's strategic vision in the digital consumption sector.

Steve Lau, Executive Chairman of MINAX Global Brand Exchange and Founding Partner of Eagle Fund, emphasized in his speech that in the digital economy era, the digitalization of brand assets and compliant digital transformation serve as the key pathways to connecting global resources. He stated that MINAX will take a compliant ecosystem as its cornerstone, leveraging the BRT system and RWA solutions to help more brands break geographical barriers, achieve cross-border value circulation and digital upgrading – clarifying the core direction of digital empowerment for the real economy for all attendees.

Dr. Yan Lijin, Chairman of China Silk Road Group, expressed optimism about Malaysia's development opportunities, noting that digital assets are profoundly reshaping financial service models. The accelerated adoption of various innovative tools is opening up new horizons for China-Malaysia cross-border financial cooperation.

Distinguished guests including Li Nonghe, Chairman of the World Federation of Overseas Chinese Businessmen, and Professor Deng Jiewei, Head of MTPN, shared insights from perspectives such as industry ecosystem building and consumer rights protection, offering perse viewpoints for industry development.

Additionally, representatives from Malaysia's Ministry of Domestic Trade and Cost of Living, the police anti-fraud department, and the director of Selangor Halal International Agency shared practical experiences on hot topics like smart consumption, anti-fraud protection, and the digitalization of the halal industry, endowing the conference with professional and authoritative credibility.

Landmark Sessions Witness Cooperation, Laying a Solid Foundation for the Digital Consumption Ecosystem

During the conference, two brand transfer listing ceremonies stood out as the highlights of the event. For WhaleBuy Group, led by YBhg. Datuk Seri Dr. Lim Kok Kiet and YBhg. Datuk Seri Dr. Yu, the ceremony was witnessed by guests including Danny Deng, CEO of MINAX Group – marking a new phase in the brand's digital layout.

The AIOT project brought together industry leaders such as Hu Guangyi (Chairman of Chinese Merchants Global Group), Steve Lau, Danny Deng, Dr. Yan Lijin, and Li Nonghe for a joint bell-ringing ceremony, demonstrating the strong momentum of integration between technology and the digital ecosystem.

The strategic signing session yielded fruitful results, injecting new vitality into the digital consumption ecosystem. WhaleBuy Group successively formed strategic brand alliances with ACOUS BIT, LEMON, AIOT, and Natural Premium Goods.

Negeri Sembilan also signed strategic cooperation agreements with Golden Cruise and Lamborghini Properties respectively, initiating a new chapter of industrial innovation through cross-sector collaboration. After the signings, representatives from Malaysian cybersecurity-related institutions shared digital security protection experiences to safeguard the digital development of brands. All guests then took a group photo to capture the moment of cooperation.

Brand Roadshows: Showcasing Innovative Achievements to Boost Industry Vitality

The brand roadshow segment brought together six high-quality brands, comprehensively showcasing their innovative achievements in various fields and inspiring perse insights among on-site guests.

Dr. Zhang Deming, Founder of ACOUS BIT, delved into the technological breakthroughs and application scenarios in the tech sector. Tristan.H.Yung, Initiator of LEMON Brand Token, shared the tokenization innovation model in the consumption field. Wen Gaoyongquan, Founder of Natural Premium Goods, introduced the digital promotion strategies for natural and healthy products. Zhang Teng (Representative of MOHSEN), Sophia Ma (Founder of MZH), and Teng Wei (Strategic Brand Consultant of Yuanda Liu's) presented the practical results and future plans of brand digital transformation from their respective specialized fields.

The rich content of the roadshows not only demonstrated the potential of the digital economy to empower different industries but also established an effective platform for participants to learn, communicate, and connect resources.

Roundtable Forums: Focusing on Core Topics to Spark Insights

Two high-profile roundtable forums focused on core industry topics, pooling the wisdom of guests to provide forward-looking ideas for the development of the digital economy. The first forum, hosted by Zhu Shanshan, featured four guests: Tristan.H.Yung (LEMON), Sophia Ma (MZH), Wen Gaoyongquan (Natural Premium Goods), and Dr. Zhang Deming (ACOUS BIT). Centering on brand development and consumption innovation, they conducted in-depth discussions on the challenges and opportunities faced by brands in digital transformation, and shared insights on enhancing consumer experience through technological innovation and model optimization – providing actionable practical experience for on-site brand representatives.

The second forum, themed "RWA for Assets (e.g., Real Estate, Gold) and Application Scenarios of ASEAN Stablecoins," was hosted by Danny Deng, CEO of MINAX Group. Participants included Li Weisheng (Chairman of the World Blockchain Foundation), Li Shudong (Brand Director of Lamborghini Properties), Pan Xinhao (Chairman of Golden Cruise), Yang Yaosheng (Executive Director of Negeri Sembilan Project in Malaysia), and Steve Lau (Executive Chairman of MINAX Global Brand Exchange). Combining their practical experience in respective fields, the guests analyzed the development potential of the RWA track, the compliant pathways for asset digitalization, and the application scenarios of ASEAN stablecoins in cross-border payments and asset circulation – offering in-depth reflections and solutions for promoting asset digitalization and regional financial innovation.

Conclusion

The successful convening of this conference not only built a communication bridge for the global digital economy and consumption innovation but also highlighted MINAX's core strengths in compliant digital empowerment and cross-border resource integration. Looking ahead, MINAX will continue to collaborate with various partners, deepen its engagement in the global digital ecosystem, provide solid support for brand digital transformation and cross-border cooperation, and jointly advance the construction of a global new consumption ecosystem characterized by "digital empowerment and joint prosperity."