Century-Old Heritage Meets Digital Innovation! Yuanda Liushi

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In November 2025, at the "Malaysia Digital Economy and Consumption Innovation Conference" held in Kuala Lumpur, Yuanda Liushi—China’s leading digitalized Traditional Chinese Medicine (TCM) chain brand—made a grand appearance, blending centuries of TCM heritage with modern innovative strength. Centered on the core theme of "Inheriting Craftsmanship · Empowering with Digitalization," this roadshow broke free from traditional TCM promotion frameworks. Through a full-chain demonstration of "diagnosis + products + services," compliant digital layout of "brand digital assets," and ecological synergy with MINAX, it pioneered a new path for the international dissemination of TCM, emerging as a benchmark in the health industry spotlighted at the event.

Craftsmanship Core: Century-Old Inheritance + Innovative Breakthroughs, Solidifying the Foundation of the TCM Industry

At the roadshow, the Yuanda Liushi team traced the brand’s journey of inheritance and innovation along a timeline. As inheritors of a century-old TCM family dating back to the late Qing Dynasty, the brand has deepened its roots in the TCM sector for decades, accumulating profound clinical experience and technical heritage. The secret formulas and characteristic tuina techniques passed down through six generations of TCM practitioners have been verified by modern medicine and transformed into patents, forming the brand’s core technical barrier.

Adhering to the original aspiration of "sincere healers," the brand has built a chain service network integrating "medical treatment + physical therapy," adopting a community-based business model to get close to users and address pain points in health conditioning. Simultaneously, focusing on the health needs of modern people, it has launched innovative products covering intractable disease management, sub-health improvement, and specialized health protection. By combining traditional Chinese medicinal formulas with modern production processes, the brand makes TCM health wisdom more compatible with contemporary lifestyles. Multiple authoritative certifications and media recognition further confirm the brand’s professional strength and reputation in the TCM field.

Ecological Breakthrough: MINAX Empowers, Unlocking a Compliant New Path for TCM "Brand Digital Assets"

The most eye-catching highlight of this roadshow was the official announcement of cross-border synergy between Yuanda Liushi and MINAX. As an empowerment platform focusing on a global compliant digital ecosystem, MINAX’s involvement provides key support for the digitalization and internationalization of TCM—a traditional industry—while making Yuanda Liushi’s "brand digital asset" layout more compliant and globally oriented.

The cooperation between the two parties precisely addresses the global challenges of the TCM industry:

MINAX will provide Yuanda Liushi with a compliant digital ecological framework, ensuring that its "brand digital asset" model meets regulatory requirements in various regions for cross-border circulation and asset digitization, making the digital transformation of TCM brand assets more standardized and credible.

Leveraging MINAX’s cross-border resource integration capabilities and blockchain technology support, Yuanda Liushi can achieve digital upgrades in product traceability, service standardization, and user ecological operations, enabling the quality and value of TCM to be transparently conveyed to global users.

Meanwhile, through MINAX’s global channel network, Yuanda Liushi’s TCM services and products will break geographical limitations, accelerate their entry into the international market, and allow more people to experience the unique charm of TCM.

A representative of Yuanda Liushi stated that the internationalization of TCM is not only about product export but also the transmission of culture and trust. MINAX’s compliance advantages and digital tools have precisely built a digital bridge for this trust, allowing traditional TCM to radiate new vitality in the modern digital era.

Future Vision: Digital Empowerment + Global Layout, Building an International Benchmark for TCM

At the end of the roadshow, Yuanda Liushi outlined a clear development blueprint: starting with the Kuala Lumpur roadshow, it will continue to advance the digitalization and globalization of TCM with the support of MINAX’s compliant ecosystem. In the future, the brand will further improve its full-chain "diagnosis + products + services" system, deepen its community-based chain model, and make TCM health services more accessible. Simultaneously, taking "brand digital assets" as the link, it will collaborate with global partners to promote the international dissemination of TCM standards, realizing the in-depth integration of traditional TCM culture and modern digital economy.

Upholding the concept of balancing inheritance and innovation, the brand will safeguard the craftsmanship essence of century-old TCM while actively embracing digital transformation. Empowered by MINAX, it is committed to becoming a world-renowned international TCM brand, bringing the health wisdom of TCM to more users worldwide. This Kuala Lumpur roadshow is not only a stage for Yuanda Liushi to showcase its brand strength but also a new starting point for the integrated development of the TCM industry through "tradition + compliance + digitalization," which will inject strong momentum into the internationalization journey of TCM.

Company Introduction

Yuanda Traditional Chinese Medicine is a modern enterprise founded by Mr. Liu Zhiwei, the sixth-generation inheritor of the century-old Liu’s TCM (originating in 1851). Deeply rooted in the essence of traditional Chinese medicine, it integrates modern chain management and capital operation models. After years of development, Yuanda Traditional Chinese Medicine has built a "medical + therapeutic" service network covering major cities in China with more than 380 outlets, establishing a leading position in pain management and sub-health regulation. The company has obtained a number of patents and software copyrights as brand assets and has been honored with the title of "Craftsmanship Spirit Enterprise" by CCTV.