A Dazzling Fusion of Culture and Digitalization! MOHSEN Hala

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In November 2025, at the "Malaysia Digital Economy and Consumption Innovation Conference" in Kuala Lumpur, a cultural highlight blending tradition and trends caught everyone’s attention — Mohsen, the world’s first halal cultural IP integrating physical collections with digital identities, broke conventions with its highly creative roadshow format. Through the cultural heritage embodied by camels, youthful expression forms, and digital ecological visions, it amazed the on-site guests. Its cross-border collaboration with MINAX further paved a new compliant path for the global expansion of this unique cultural IP, making it a heartfelt and innovative cultural focal point of the entire conference.

More Than a Figurine: Youthful Translation of Cultural Symbols

At the roadshow, Mohsen abandoned traditional product promotion models and took "a cultural dialogue spanning the Silk Road and the digital age" as the thread, allowing the audience to immerse themselves in the core charm of the IP. Taking camels as the prototype, Mohsen is not only a tribute to traditional virtues such as perseverance, purity, and wisdom but also a cultural symbol connecting the emotional belonging of Muslims worldwide — just as camels carried the hopes of caravans on the Silk Road, Mohsen now undertakes the mission of conveying cultural identity.

Ingenious designs make culture more accessible:

l The basic version features minimalist and soft lines, depicting a healing and approachable image.

l The country-limited blind box series integrates cultural elements of various countries into designs in a symbolic and fashionable way.

l The genesis version combines exquisite craftsmanship with digital anti-counterfeiting technology, boasting both collection value and identity significance.

This "contemporary translation of tradition" allows ancient culture to reach young audiences in a trendy form. Meanwhile, the brand’s personality of "wisdom, fashion, and inclusiveness" breaks the sense of boundaries in cultural communication, attracting audiences from perse backgrounds.

Even more exciting is the IP’s ecological vision: through perse methods such as community interaction, cross-border co-branding, and digital storytelling, Mohsen is building a cultural community beyond physical distances. The audience can deeply participate through creativity sharing and event participation, turning the cultural IP from a one-way output product into a mutually beneficial lifestyle.

A Powerful Alliance: MINAX Injects Compliant Momentum into Cultural Overseas Expansion

As the most watched cooperation highlight at the roadshow, the collaboration between Mohsen and MINAX provides key support for the global communication of cultural IP. MINAX, deeply rooted in the compliant digital ecosystem, perfectly aligns with Mohsen’s cross-cultural communication needs with its global compliance network and cross-border resource integration capabilities.

Different from traditional channel cooperation, the synergy between the two parties focuses more on "compliant digital transmission of cultural values":

1. Compliance Operation Framework: MINAX will provide Mohsen with a compliant operation framework to ensure that its digital identity management, community ecological operation, and other links meet regulatory requirements in various regions.

2. Targeted Cultural Communication: Leveraging MINAX’s cross-border brand promotion resources, Mohsen’s cultural stories will accurately reach global target audiences, especially building a bridge for cultural exchange among Southeast Asian Muslim communities.

3. Efficient User Experience: MINAX’s digital tools will make Mohsen’s user interaction, identity authentication, and other experiences more efficient and transparent, adding warmth to cultural connections.

The Mohsen team mentioned at the roadshow that the biggest challenge for the global expansion of cultural IP is "acclimatization," and MINAX’s compliance advantages and global perspective have precisely addressed this pain point. In the future, the two parties will jointly explore a new communication model of "culture + digitalization + compliance," enabling the unique charm of halal culture to take root in compliance in different regions and realizing the coexistence of cultural communication and value.

From Cultural IP to Global Community: Building a Boundaryless Cultural Home

At the end of the roadshow, the development blueprint shared by Mohsen was full of imagination: it aims not only to create a series of products but also to build a cultural value ecosystem co-governed and shared by the community. In the future, the brand will continue to explore the cultural characteristics of different regions, launch more innovative products integrating regional elements, and allow every user to find their exclusive identity in Mohsen’s world.

Relying on the cooperation with MINAX, Mohsen will accelerate its global layout:

l Integrate the cultural IP into more life scenarios through perse forms such as online creative challenges and offline cultural activities.

l Collaborate with cross-border partners including designers, artists, and brands to enrich cultural expression forms.

l Improve the community participation mechanism, allowing users to become participants and beneficiaries of cultural communication, and jointly promote the formation of a new paradigm of cultural economy.

This distinctive roadshow not only earned Mohsen attention and recognition but also pointed out a new direction for the innovative development of cultural IP. With the support of MINAX, this cultural IP carrying traditional virtues and modern trends will surely cross cultural boundaries with a more inclusive, perse, and compliant attitude, becoming a cultural link connecting global perse communities and writing a new chapter in cross-cultural communication.